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Butcher's Life, Cut'n It Up, Travels, Events Jack Matusek Butcher's Life, Cut'n It Up, Travels, Events Jack Matusek

Roskilde Festival

The Orange Stage, the center of Roskilde Festival a few days before opening.

The Orange Stage, the center of Roskilde Festival a few days before opening.


I didn’t know what I was getting into. I first heard about Roskilde festival on my first trek into Denmark. From what I could gather from my Viking friends, it sounded like a pretty wild music festival where people dressed Amish-ish. Roskilde is, in fact, the largest annual music festival in Europe. Over 135,000 people travel to the old capital of Denmark for a week long non-profit festival dedicated to celebrating music, culture, and humanism. It spans over 8,000 acres, so that means an endless sea of tents, people, food, and music.

About a month ago, Michael Museth, owner of Folkets Madhus gave me a call. For the past five years, Folkets Madhus had been a food vendor at Roskilde Festival and this year he was short on volunteers. That's all I needed to hear. Within a week, my Old Gringo boots touched down in Copenhagen.

I didn’t have much time to catch my breath or unpack my backpack – my second day was spent in the kitchen preparing for a separate catering event for 250 people. In between, my good buddy Gustav and I finished prepping everything for the festival: over 100 kilos of minced meat for the famous “He-Man Chili" and another 100 kilos of Danish BBQ.

As far as Danish BBQ, remember, we aren’t in the Lone Star state.

Danish BBQ hanging in the cold smoker.

Danish BBQ hanging in the cold smoker.

Danish BBQ is different from traditional Texas BBQ.  Michael and Gustav had started on a test batch before I arrived - beef short ribs were salted with copious amounts of paprika, chili powder, and other spices then cold smoked for days. The final product was slow-cooked in the oven.

Not "Aaron Franklin style"  but surprisingly was pretty damn good.

SUNDAY - DAY 1
Sunday was officially the first day of Roskilde Festival. Campers who numbered in the thousands and had been waiting for days to score the perfect site to pitch their tents were turned loose. Food vendors were given the green-light too, so the Folkets Madhus team moved in our equipment and setup our tents. Gustav and I broke away to the Northern countryside to pickup his "camplet"  which proved to be a lifesaver. Rain was forecasted, and I had heard countless tales of “Roskilde 2007" - the year, Roskilde received over 4 inches of rain, and the festival turned into a mud-bowl. 

One of the many campsites at Roskilde - over 130,00 campers!

One of the many campsites at Roskilde - over 130,00 campers!

MONDAY - TUESDAY
As a volunteer, I was required to work a minimum of 6 hours a day. In return, I was given a free pass to the festival's musical acts.  So everyday after our shift was over, we meandered over to the small stages to catch shows.  I ended up seeing Foo Fighters, Ice Cube, and Justice, and to my surprise, a band called CcSquele. As it turned out, one of Folkets Madhus's own food runners was "secretly" in the band.  

He "forgot to mention it," but he is a pretty big deal. He plays a total of six instruments, and he rocked the drums that night.

One of the smaller stages at Roskilde festival.

One of the smaller stages at Roskilde festival.


WEDNESDAY - Day 4
On Wednesday, the inner circle which included the Orange Stage and the main food court opened. I got into the kitchen for the second shift of the day and was tasked with making an atrocious amount rice and potatoes. Rico held down the other end of the kitchen by making He-Man Chili and doing great impersonations of Salt Bae. That night, the Orange Stage opened up with The Weeknd

The main food hall where we were stationed.

The main food hall where we were stationed.

The famous "He-Man Chili" of Folkets Madhus.

The famous "He-Man Chili" of Folkets Madhus.

Clever, huh?

Clever, huh?

Flæskestegssandwich, a true Danish treat.

Flæskestegssandwich, a true Danish treat.


The history buff in me has to break out for a bit: The Orange Stage was originally part of the Rolling Stones 1976 European Tour. At one point, Queen used it until finally, the tent found its way to the Roskilde Festival. Its iconic color and shape have become the festival's logo ever since.

The Orange stage in action.

The Orange stage in action.


This is what it looks like when the Amish Camp meets Game of Thrones Camp. 

This is what it looks like when the Amish Camp meets Game of Thrones Camp. 

By the end of the week, the fairgrounds were pretty muddy.

By the end of the week, the fairgrounds were pretty muddy.

Tents for days!

Tents for days!

Tent tearing down time.

Tent tearing down time.

That day, I worked the opening shift and just as I was scheduled to be relieved things got crazy busy and Michael asked me to stay for another shift. There was only one thing to say. This is the guy that has put a roof over my head and food in my mouth. He has done an incalculable amount for my career. Without a second thought, my apron remained on for another shift until festival goers started questioning if I ever left the stand!

Honestly, I didn’t mind.  I was having fun and learning more about this side of the meat business. 

It was a memorable week. We sold a bunch of He-Man Chili and BBQ, listened to some great music, and made memories that I will always keep with me. I am humbled by my Danish friends who allowed me to partake in this cultural experience with them. As always, they are the best of hosts. Check out my short Roskilde Festival video as well!

My Roksilde/Folkets Madhus crew - Thanks for the great festival guys!

My Roksilde/Folkets Madhus crew - Thanks for the great festival guys!

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Eats Jack Eats Jack

The Queue for some sweet 'Cue

Daniel Vaughn's 'The Prophets of Smoked Meat'
Daniel Vaughn's 'The Prophets of Smoked Meat'

My first knowledge of Franklin Barbecue came from Daniel Vaughn’s book, “The Prophets of Smoked Meat.” He tells of the ubiquitous three-hour wait as a precondition to savoring the legendary BBQ. Over the next few months, the Franklin Barbecue name kept popping up in conversation, especially once I got up to New York. Many foodies on the East coast had heard the tale of the barbecue megastar that started in a simple trailer in Austin, Texas, yet I lived right down the road and hadn’t heard of it. It’s shameful, I know, but I cut my teeth on classic Texas BBQ at the nearby joints in Lockhart and Luling. Franklin’s just wasn’t on my radar yet.

Yet.

Aaron Franklin’s smoked meat has been drawing crowds since 2009 when he started slinging barbecue goodness out of a trailer. Word spread like wildfire and his brisket became legend – so good in fact that he has sold out EVERY day since he opened his brick and mortar just south of the Texas State Capitol. Daily, there is at least a two-hour wait – no exceptions. Well, unless you’re the President of the United States and in that case, you and your Secret Service agents can cut the line right to the front. For everybody else, including Kanye West, you gotta stand in line and do the time.

I arrived at 9:20 in the morning – late by Franklin’s standard. Luckily, I was meeting up with an old high school buddy who had arrived at 8:30 and had been posted up in line for nearly an hour. I carefully scanned the crowd for Devin and spotted him camped out in two, UT burnt-orange, folding chairs. Devin is a seasoned Franklin Barbecue vet,  hence the two folding chairs, so clutch in a situation where one must wait in line for hours at a time. He even brought his lab, Cinder, to keep us company.

At the back of the line.

At the back of the line.

We had secured a nice spot, a mere 80 bodies between the door and us. As Devin and I chatted and caught up, the line began to slowly grow until it curled into the street. It was a Tuesday morning, yet there were a solid two hundred people waiting to partake in some of the most notorious barbecue in the country.

The doors finally opened at 11:00 am and the first few customers came spilling out with their arms loaded down with pre-orders. They duly received their fair share of mean looks from those of us praying there was plenty more.   Luckily within another thirty minutes I was finally in the front door.

Well, let me tell you, that, was pure torture of another kind. I could now smell the deliciousness, but it was still out of reach. Another thirty-minute line lay before me, only this time, I was given a front row seat to watch other customers devour inhale their mounds of the legendary Franklin meat.

A look at the line once you make it inside Franklin's.

A look at the line once you make it inside Franklin's.

The menu is on the wall.

The menu is on the wall.

Finally when I arrived at the counter, I ordered some of everything.

Yeah, my eyes were bigger than my stomach but heck, I had just waited two hours and I wasn’t going to let something slip by me now.

I sampled a pound of brisket, a half-pound of sausage, and a half-pound of pulled pork. I accompanied this blowout with a side of coleslaw and a serving of potato salad. Devin slipped me one of his ribs for the final round out and after a quick photography session and a prayer, we dug in.

MY OPINION: Franklin Barbecue knocks it out of the park – it lives up to its reputation and all of the hype. Everything on the menu is amazing. The Franklin Brisket probably gets the most notoriety and rightfully so – its damn good. Melt in your mouth – good.

MY SUGGESTION: Don’t be deterred by the long lines and infamous wait, get your tail down to Franklin’s the next chance you get. Just about everyone is enjoying a libation of some sort and the Franklin staff sells a great selection of local Austin beers. My advice is to bring a folding chair, grab one of those Austin Beerworks Fire Eagles, and get to know your neighbors. It was worth the wait.

HERE’S WHAT YOU NEED TO KNOW:

  • Bon Appetite, Texas Monthly, and Anthony Bourdain all sing Aaron Franklin’s praises, cause Aaron Franklin is the man.
  • Aaron was awarded a James Beard Foundation award for best chef in the Southwest region.
  • Located at 900 E. 11th Street, Austin Texas
  • Closed on Mondays
  • Opens at 11 am and closes when sold out
  • Get in line around 8:30 am
  • Bring a folding chair, cooler, and a friend or better yet, make a new one in line.
  • Pick up a copy of Aaron’s book and if you’re lucky have him sign it.

If you feel I have been living under a rock and have missed another  good place to eat, let me know because I love checking out new eats.

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